Mitchell delivered a keynote address on technology and innovation at TIBCO's annual conference in October. The event features industry thought leaders discussing the past, present and future of business technology.
Mitchell discussed how Nielsen's leaders leveraged employee engagement to launch a cultural transformation that took the business to the next level, transformed its culture for quality and revitalized client relationships to epitomize trust and collaboration – all in less than 12 months.
Mitchell spoke about the importance of emerging markets and strategies for promoting business innovation in the developing world.
Mitchell spoke to the London audience about how to create a corporate environment that fosters innovation, driving strategic advantage and revenue growth. He used famous business success stories and failures to build the case for innovation as a survival imperative.
Mitchell presented a case study about Nielsen’s transformation to becoming a truly collaborative and innovative organization.